What is personalization?

I'm student from Thailand. I read EMV specification and found "personalization" word. I have try to read and try to understand whai is it. But i'm still not understand. I try to use the Eng-Thai dictionary and get the meaning. But look like it translate wrong way. Can someone tell me clearly , what is it?

(Is it mean install to card at the first time? , so confuse)

[382 byte] By [warherozera] at [2007-10-2 2:29:58]
# 1
What is "personalization" process?, -_-'
warherozera at 2007-7-15 20:21:43 > top of Java-index,Java Mobility Forums,Consumer and Commerce...
# 2
Personalization is load personal owner data in his card for first time; make ready the card for being used. Regards
hzendejasa at 2007-7-15 20:21:43 > top of Java-index,Java Mobility Forums,Consumer and Commerce...
# 3
The loading of all data assigned to a cardholder or card. Example, name/address or card-specific keys. Theres electro and visual personalization. Electro is writing data to the chip, visual is photo/text on topography of card.
Joseph.Smitha at 2007-7-15 20:21:43 > top of Java-index,Java Mobility Forums,Consumer and Commerce...
# 4
Writing data on the chip and on the card that are speicific to the card holder making the card been personal to this cardholder ... Thomas http://jaccal.sourceforge.net/
--_thomas_--a at 2007-7-15 20:21:43 > top of Java-index,Java Mobility Forums,Consumer and Commerce...