http://forum.java.sun.com/thread.jsp?forum=32&thread=149700
In that topic in the JRE forum, the following proactive measures have been introduced.
JRE pre-install by OEMs (sign it)
http://www.oreilly.com/news/jvm_0701.html
Incremental updates to the JRE (vote for it)
http://developer.java.sun.com/developer/bugParade/bugs/4267080.html
Of course it's not hard to install a little JRE, but the problem is the hundreds of millions of computer illiterate ppl out there who might want to use our java apps but don't even know what the word 'download' means. It'd be great if OEMs preinstall the JRE cause that's where the computer illiterates get their systems.